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Why switch to fresh food?

Our Story
It wasn’t until our late dog, Hunter (pictured with us in 2018), contracted cancer at 3 years old that our eyes were opened to the realities of pet food — that what we assumed was food is, in fact, something else altogether: feed.
As it turns out, most commercial dog and cat food includes ingredients that are not fit for human consumption, or is processed in such a way it cannot be defined as food (despite what the label says).
We knew then that we needed to make a change — both for Hunter and in the pet food industry. Our story begins with Hunter’s diagnosis ...
Real Food for Pets
Our mission is simple: to improve upon the wellbeing of your pet through healthful, fresh, nutrient-dense whole food designed by veterinary nutritionists
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Complete and Balanced Adult Dog Food
Shop nowClick here to shop for fresh, complete and balanced food for adult dogs.
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Fresh Food for Cats and Kittens
Shop nowPurchase simple, meat-based fresh food that cats will absolutely love!
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Single-Ingredient Treats
Shop nowOrder clean, single-ingredient snacks to share with your dogs, cats, and horses, too!
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Vitamin/Mineral Mix for Homemade Diets
Shop nowMake your homemade food complete and balanced with this veterinarian-developed vitamin mineral mix.

Where to Find Us
Visit our store, find us at farmers' markets and events, or have us ship or deliver directly to your door!