The health benefits of a fresh, whole-foods diet include improved digestion, weight management, a shiny coat, fresh breath, and overall wellness – not to mention a happier dog and cat.

Click here to read some of the latest research demonstrating that a fresh diet made of human-quality ingredients is highly digestible and healthier than processed pet food.

Processed pet food uses preservatives and additives to promote shelf stability, artificial ingredients for flavoring, and additives or emulsifiers such as guar gum or carageenan for texture.

A fresh, whole-foods diet made up of high-quality meats, vegetables, fruits, complex carbohydrates, and good fats doesn't need any of that. We are proudly not shelf stable. 

At Paul’s Custom Pet Food, we take sourcing seriously. Many ingredients in our recipes come from farms within 50 miles of our restaurant-style kitchen in Northwest Connecticut, especially during the summer growing season.

We know our farmers and food producers by name (that's Steph of Ox Hollow Farm in Woodbury, Conn. above) and take pride in knowing what goes into your pet’s bowl.