Why switch to fresh food?

  • Health Benefits

    The health benefits of a fresh, whole-foods diet include improved digestion, weight management, a shiny coat, fresh breath, and overall wellness – not to mention a happier dog and cat.

    Click here and here to read the latest research suggesting that a fresh-food diet made of human-grade ingredients is highly digestible and less likely than ultra-processed pet food to cause diseases in companion animals.

  • Fresh Ingredients

    Highly processed pet food uses extreme heat, preservatives, and additives to promote shelf stability, as well as artificial ingredients and additives to enhance flavor and texture.

    A fresh, whole-foods diet formulated by experts in pet nutrition and comprised of high-quality meats, vegetables, fruits, complex carbohydrates, and healthy fats doesn't need ultraprocessing to be flavorful and palatable. And, we are proudly not shelf stable. 

  • Sources You Know

    We take sourcing seriously. All food is made with restaurant-grade ingredients, sourced from the USA, and/or from farms within 50 miles of our kitchen in Northwest Connecticut, especially during the growing season.

    We know many of the farmers and food producers by name (that's Stephanie of Ox Hollow Farm in Woodbury, Conn. above) and take pride in knowing what goes into your pet’s bowl. We gladly share ingredient information with you.

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Our Story

It wasn’t until our late dog, Hunter (pictured with us in 2018), contracted cancer at just three years old that we realized the truth about pet food: that what we assumed was food isn't always the case.


We learned quickly that we needed to make a change — both in Hunter's diet and within the pet food industry.

Our story begins with Hunter’s diagnosis ...

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Fresh Food for Pets

Our mission is simple: to improve upon the wellbeing of your pet through healthful, fresh, nutrient-dense food designed and/or approved by veterinary nutritionists

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